Chatbots marketing is the newest addition to digital marketing services , which is gaining a lot of attention. They have made headlines, both inside and outside of the business world. Today we use chatbots in almost every industry, including e-commerce, travel, real estate, education, and healthcare. According to research, by 2021, $4.5 billion will be invested in chatbots. Chatbot marketing for business has become increasingly popular over the years.. From guided shopping to lead generation, chatbots in digital marketing strategies have transformed online businesses for the better. Before we dive into the details, let’s start with a simple definition. What Are Chatbots? Chatbots are pieces of automated technology that enable you to programme responses to people's questions. It often includes the use of artificial intelligence to craft answers to people's questions. The purpose of a chatbot is to communicate with site visitors in the same way a person would answer any questio...